Email Marketing

It is difficult to find the ideal email marketing instrument. There are several factors to consider. The ease of use, features, and, of course, the price. GetResponse is a well-known and highly regarded email marketing solution. Is it, nevertheless, appropriate for you?

In our GetResponse review, I’ll go through all of the software’s features and save you a lot of time examining it.

What is GetResponse?

GetResponse is a cloud-based email marketing, website builder, and conversion funnel application that is used to handle marketing activities across many sectors. It is intended for use by web marketers, entrepreneurs, marketing managers, and mid-to-large businesses. Email marketing, landing pages, webinars, autoresponders, conversion funnels, marketing automation, landing pages, webinars, registration forms, paid adverts, and more features are included.

Users may utilize it to create leads, sell expertise, engage consumers, and increase online sales. Users may expand their online presence by selling their services, products, and information. It supports pre-built campaigns as well as modifiable templates.

Ecommerce Marketing Automation

Benefits and Insights

Why use GetResponse?

Key differentiators & advantages of GetResponse

  • Define Audiences: To attract audiences, create advertising, collect signups, and direct users to landing sites. Tools such as Facebook Ads, landing pages, registration forms, and lead funnels are supported.
  • Nurture Leads: Use email marketing, marketing automation, webinars, and pre-designed templates to engage contacts, offer relevant information, and send emails.
  • Attract leads: by managing and running campaigns on Instagram and Facebook from a single dashboard. Transform cold traffic into opportunity.
  • Identify Your Target: For conversion-oriented communication, use Facebook advertisements, autoresponders, landing sites, and lead funnels to find your audience.
  • Present Relevant Offers: Using technologies like sales funnels, paid webinars, marketing automation, and items and shops, send offers to contacts based on their preferences.
  • Automate Funnels: Use funnels to build lists. Upload a picture and adjust the text to personalize Facebook ad templates, autoresponder series, and landing pages.
  • Send Custom Offers: Segment subscriber data based on interests, demographics, and preferences. Email personalized content and offers to boost sales.
  • Industry Expertise: It is available in 27 languages and used by over 350,000 users in 183 countries.

Key Features

  • Email Marketing: Allows you to generate emails using a drag-and-drop interface and supports email templates, design tools, and deliverability. Create emails with parts and layouts. View scheduling and configuration on a single page. In emails, use stock photographs and GIFs.
  • Autoresponders: Use Time Travel and Perfect Timing technologies to create and send email sequences on time to nurture audience segments. To sell things, send trigger-based emails. Posts should be shared on social media and via email. Sending transactional emails to deliver reminders and receipts is also supported.
  • Conversion Funnel: Use opt-in funnels on landing sites to capture leads. To increase subscriber numbers, provide excellent information through email. Using purchasing funnels, you may sell, market, and deliver. Promote webinars by using webinar conversion funnels.
  • Marketing Automation: Use the visual automation builder to guide consumers through the buyer’s cycle. Create campaigns by personalizing automation or using prebuilt processes, nurture new subscribers with automated emails, customize messages, and propose items to clients.
  • Push Notifications: Increase conversions with tailored opt-in calls-to-action via website push notifications. Send limitless notifications and make the most of your marketing stack.
  • Live Chat: With live chat, clients may contact the company immediately. Use custom fields and tags to separate contacts based on their discussions. Make live chat available from emails and landing sites.
  • Landing Pages: Build landing pages to increase your digital footprint, generate leads, sell items, and promote webinars. To boost site views, use over 200 pre-made templates and improve landing pages.
  • Paid Ads: Use the platform to create paid ads in order to get subscribers. Engage current subscribers with optimized advertisements, locate audiences with similar interests, and retarget non-converting landing page subscribers with relevant ads.

TRY GetResponse

30 days of FREE access to an All-in-one online marketing platform


At the time of this review, these are the limitations according to user feedback:

  •  Emails don’t always get delivered to Yahoo and Gmail inboxes.  
  •  Website loads slowly.  
  •  Customer service is inefficient.  
  •  Expensive.  
  •  Analytics is lacking.  

GetResponse Review

Now comes the bit you’ve been looking forward to. We’ll go over the basic GetResponse features to determine whether they’re a good fit for you.

All-in-one software

Getresponse Email Marketing

With GetResponse, creating your first email is simple. They’ve considered the user experience. I was able to set up my first email in less than 10 minutes, and it seemed really natural.

Design your first email with GetResponse

After creating a free account, you may begin designing your actual email. When you select ‘Design message,’ you will be presented with over 120 email templates. Nice!

getresponse email templates

GetResponse offers email templates in seven different categories. You may, for example, ‘inform, promote, and welcome’ your consumers. If you like an email template, you may store it and it will appear in the ‘My templates’ page for future use.

After you’ve selected a template, you can begin personalising your email in the email builder.

The GetResponse email editor has a lot of options, yet it’s never overwhelming. When you need them, all of the editing choices are displayed. So everything is really intuitive.

HTML code purists can start with an HTML design or code it from scratch, but neither is required. It’s useful to know that the drag-and-drop template builder has a custom HTML block option.

Drag & drop email editor options

The structure and appearance of your email are determined in the layout section. Set the number of columns, basic colours, and so forth. Drag and drop stuff is used for the majority of the editing. Blocks

You can add:

  • Images, Text and Buttons
  • Video ( youtube-ish!)
  • Whitespace and margins
  • Social sharing links and
  • Custom HTML

The ability to store blocks and parts is my favourite feature of the email editor. For headers, footers, and various text/image combinations, I usually use the same components. So I save a lot of time in my next email by reusing them.

It is simple to add movies and photographs. You may either drag & drop own picture or explore GetResponse’s (!) library of free stock photos.

For videos, simply insert the (Youtube) URL, and it will be embedded in the email.

The good times don’t end here. You may add things from your online store to your email under the eCommerce tab. The items are right there if you connect with your ecommerce platform, such as Shopify. Add a’recommended items’ area for a personal touch.

Setting up your email for success

The entire email is created on a single page. Add subject lines, a sender email address, and the email list to whom you want to send it.

GetResponse email tracking is unique in that it allows you to measure eCommerce interactions:rajkumar967452

You can monitor what your readers do after clicking on your email links. Click tracking works with both a GetResponse tracking snippet and a Google Analytics connection.

With eCommerce tracking, you can determine which campaigns generate money and sales. And can help you justify your marketing expenses.

GetResponse Email Automation

Autoresponders from GetResponse are the foundation of automation. You construct the email in the same way as you would a regular newsletter, but you then schedule it to be sent as an autoresponder.

You have control over email delivery thanks to the scheduling. You may opt to send the email immediately after signing up, within a few hours, or at a certain time and date. When you don’t want the autoresponder to go out on certain days of the week, uncheck the box. For instance, on weekends.

The ‘time travel’ toggle is my favourite feature here. When you enable this option, the email is delivered at the recipient’s local time.

Let’s take a closer look at marketing automation features.

Marketing Automation Tools

In terms of marketing automation, GetResponse excels. Because of the automation workflows, it is one of the top SMB email marketing systems.

When I opened the automation menu and saw this navigation bar, I fell in love with GetResponse marketing automation.

This menu appears to be a marketer’s dream. Automation templates are available in each of these submenus to help you get started. I’m creating a ‘welcome’ automated for you because we’re evaluating.

GetResponse Marketing Automation | E-commerce conditions!

Creating a customer welcome automation

Now I’m going to make an automatic to greet my new consumers. I begin by using a pre-made automation template. And after a few clicks, I get this:

I know it appears impressive. When you zoom in on the automation flow, you’ll notice that GetResponse has already done half of the work for you. It’s simple to adjust things to your liking.

Conditions and actions are available in the automation editor. For example, when a consumer purchases something from you (condition), you send an email (action). My first step is to write a welcome email. You are free to include as many emails and criteria as you wish.

For this email campaign, I set up a flow in which my new clients receive two emails in two days. Then, for ease of use, I divide consumers who opened my email. Once the campaign begins, GetResponse automatically keeps track of everything.

My overall rating for GetResponse automations is 8.5/10. It takes some time to become acquainted with all of the options. However, after you have done so, you will be able to create comprehensive client journeys. Create your own automations, customer profiles, and email personalization.

Getresponse automation workflows

With GetResponse you can create automation workflows for:

  • Lead qualification
  • Engagement and retention
  • Post-purchase notifications
  • Abandoned cart triggers
  • Webinars and online courses
  • Sales promotion, and
  • Affiliate marketing

These are only a few instances. You may design your own automations with accuracy using the pre-built automation templates and a little editing.

TRY GetResponse

30 days of FREE access to an All-in-one online marketing platform

Funnel builder

Now for the funnel builder. A funnel is another term for all of the processes of a marketing campaign. This includes forms, emails, SMS, landing sites, and so forth.

GetResponse’s conversion funnel builder starts by asking if you want to:

  • Build your email list (or leads)
  • Sell products
  • Promote a webinar

Begin with a fresh lead magnet or one of GetResponse’s 17 templates. After you’ve decided on a lead magnet, you can start designing your funnel.
The whole funnel construction procedure is guided. You get ideas on what to do at each stage, ensuring that you don’t forget anything. GetResponse, for example, reminds you to include a thank you page and even provides a template for one. Smart!

How to create a conversion funnel

Your first step will be to construct a registration landing page. Choose a template, make changes to the content and design, and then publish the page.

The thank-you page will be created next, followed by a promotion email. This is the email to use to begin advertising your newly created funnel.

Conversion funnels for personal trainer

Advertise your funnel on Facebook. It works if you connect your Facebook account to GetResponse.

Obviously, adding more emails, forms, and pages to your funnel will increase its conversion rate.

Finally, you have access to all of your essential statistics for tracking the development of your campaign. The conversion dashboard allows you to track signup rates, contact numbers, page visits, and success rates. (They’re making it much too simple!)

Lead and lead magnet funnels may be created using the Email Marketing strategy. You’ll need to upgrade to a higher plan to get more and the abandoned cart recovery option.

I love that I can construct a whole funnel in one dashboard and track key metrics. It lends an air of ease to the GetResponse funnel builder.

Website Builder

GetResponse website builder is their newest addition to the platform.

You create a website using templates or their AI-powered builder. You answer a few questions in the AI-powered builder, and GetResponse will instantly develop a customised website.

  • Other website building options include:
  • Widgets (forms, chat boxes, price tables, etc.)
  • Website colors and themes
  • Adding logos and images

I was able to make a respectable homepage with minimum effort after only 5 minutes of tinkering with the builder.

You may change everything on the page using the builder. Fonts, text sizes, pictures, repositioning items, padding, and more options are available.

The website has a separate menu for adding and modifying pages. The navigation bars, headers, and footers may all be customised. When you pick a section, the drag and drop editor displays more customization.

The options are identical to the email and landing page editors.


Webinars are really popular right now. GetResponse is one of the few email marketing systems that also offers webinars.

It is simple to organise a webinar.

Following the selection of your title, you enter the time, date, and duration of the webinar. Then you select which contact list your registrants will be added to. You may set up autoresponders for registrants to receive immediately after they join up.

Once everything is in place, GetResponse will generate a webinar link to encourage people to register for your webinars.

You may now send invitations to your contact list, manage additional webinars, and monitor webinar performance.

I thought the webinar tool was of high quality. It has interactive elements that allow you to keep the audience interested. Chat, polling, Q&A, and whiteboard are examples of these.

You may live-share your screen to demonstrate a feature or product. If I want to sell a product, I may include a call to action right in the webinar.

People that currently use email marketing and webinars on various platforms may like the fact that GetResponse combines the two.

You have access to the chatpod as well as the event’s global settings. The event takes place within the GetResponse app. You may even offer your webinar on the move by using their mobile app.

Landing Page Builder

All plans include the Getresponse landing page builder for free. There are presently 198 templates available in the landing page builder. To be honest, I’d stick to the most recent 100 templates; some of the earlier ones… seem rather outdated.

You may begin modifying after selecting a landing page template. The editing experience is distinct from that of the email maker.

The single-column menu on the right contains all of the drag and drop components, such as text, photos, video, buttons, and so on.

At first, I thought I wanted the symbols to be labelled. But with a little practise, you’ll quickly figure out what’s what and how to capture the proper elements.

What I enjoy about the landing page builder is that it allows you to generate A/B versions of your landing page from the start. You may build as many versions as you want in the upper left corner of the page, as well as forms and thank-you pages.

Landing page setup

After you’ve completed your page design. You can configure SEO, URLs, and email lists.

What follows is perhaps my favourite portion. You configure analytics and web event monitoring for your landing pages in the same way that you do for your emails. To track landing pages, you may use any analytics tool. GetResponse works with all of them, including Google Analytics, Facebook Pixel, Kissmetrics, and others.

The landing page builder is effective. Of course, some specialist landing page software has more sophisticated functionality. If GetResponse can update their builder and add additional templates, they’ll be on par with other products.

I’d still prefer GetResponse since you can connect your landing pages to other efforts like as webinars, funnels, and automations.

Other GetResponse services worth mentioning include SMS marketing, web push alerts, paid advertisements, and live chat.

As a result, GetResponse is useful for purposes other than email marketing. It allows you to create whole funnels to convert visitors into customers. However, the narrative does not finish here. To evaluate an email marketing platform, consider customer support and

I’d still prefer GetResponse since you can connect your landing pages to other efforts like as webinars, funnels, and automations.

Other GetResponse services worth mentioning include SMS marketing, web push alerts, paid advertisements, and live chat.

As a result, GetResponse is useful for purposes other than email marketing. It allows you to create whole funnels to convert visitors into customers. However, the narrative does not finish here. To evaluate an email marketing platform, consider customer support and price options.

GetResponse customer support

Get in contact with GetResponse support via live chat or email. Their live chat help is accessible 24 hours a day, 7 days a week.

GetResponse features a comprehensive support centre that answers any product-related issues.

getresponse help center review

There is a starting point guide for newcomers. There are articles that explain how to utilise and adjust specific functionalities. You will also find case studies to help you enhance your email marketing and marketing automation.

GetResponse’s platform is accessible in 26 different languages. Customer service is accessible in several languages. The representatives are kind and typically respond immediately. The only slight disadvantage is that phone help is accessible only with the Max package.

Marketing Automation - New e-commerce features

GetResponse pricing & plans

For smaller organisations, GetResponse offers three plans: Email Marketing, Marketing Automation, and eCommerce Marketing. Their corporate offerings, MAX and MAX2, include more advanced marketing options and dedicated support.

GetResponse’s pricing starts at $19/month for up to 1,000 subscribers (Email Marketing Plan). If you have more contacts, you can get 2,500 for $29/month or 10,000 for $79/month. All plans include unlimited emails and autoresponders. There is no setup fee. GetResponse recently added a free plan, which offers the same features as the Email Marketing plan. The difference is that you’ll only be able to collect up to 500 subscribers and set up 1 landing page/website.

Pricing plans

GetResponse Pricing & Plans in Detail

FreeEmail MarketingMarketing AutomationEcommerce MarketingMAX
Landing pages & website builder1 landing page/website with 5 GB bandwidthUnlimited landing pages & visitorsUnlimited landing pages & visitorsUnlimited landing pages & visitorsUnlimited landing pages & visitors
Custom automation workflowsNoNo5UnlimitedUnlimited
Abandoned cartNoNoYesYesYes
Web event trackingNoNoYesYesYes
Automation segmentationNoNoYesYesYes
Number of users. You can add 5 more for $20.113510
Advanced Features
WebinarsNoNo100 attendees300 attendees500 attendees
Sales funnelsNo15UnlimitedUnlimited
Custom DKIMYesYesYesYesYes
Live chatYesYesYesYesYes
Campaign consultingNoNoNoNoYes
Salesforce integrationNoYesYesYesYes
Account migration supportNoNoNoNoYes
Price based on list size (unlimited emails included)
500 subscribers$0 / month
1,000 subscribers$19 / month$59 / month$119 / month
2,500 subscribers$29 / month$69 / month$139 / month
5,000 subscribers$54 / month$95 / month$169 / month
10,000 subscribers$79 / month$114 / month$199 / month
25,000 subscribers$174 / month$215 / month$299 / month
50,000 subscribers$299 / month$359 / month$444 / month
100,000 subscribers$539 / month$599 / month$699 / month

Getresponse Discount

If you opt for a yearly subscription, you already get 18% off. This becomes a whopping 30% on the 2-year plan. But we got you an additional 10% discount off your GetResponse plan. Just sign up through this special link here and get our GetResponse discount.


GetResponse has more than 170 integrations. On their integrations page, they’ve neatly arranged them.

You may link your GetResponse account to the following services:

  • popular eCommerce platforms like Shopify
  • CRMs
  • payment gateways
  • Social media apps
  • landing page and popup builders
  • Conversion tools

Additionally, with the GetResponse API your build your own integration or use Zapier to connect.

How much does GetResponse cost?

GetResponse has a free plan for up to 500 subscribers which includes unlimited emails. GetResponse pricing starts from $19 for 1000 contacts and goes up to $119 for their eCommerce marketing plan. The price of each plan increases as your subscriber count goes up.

Is GetResponse good for email marketing?

GetResponse is effective for email marketing. It is an easy-to-use email marketing and marketing automation platform. They make it simple to create and deliver email marketing messages. You can build high-converting emails, autoresponders, and automated funnels, among other things. Getresponse is useful for initiatives including list development, sales conversion, and cart abandonment.

Does GetResponse have a CRM?

Yes, GetResponse’s higher-tier services include a CRM. Even on lower-priced plans, you get contact management features like tagging, scoring, site and event tracking, and automation features. In addition, it interacts with CRMs such as Hubspot, SalesForce, Zoho, Microsoft Dynamics 365, and others.

Where can I find the GetResponse API key?

You’ll find the GetResponse API key after logging in Tools > Integrations and API > API”. There you need to click on the “Generate API key” button, give it a name, click “Generate” and you’ll have your API key.

How does GetResponse compare to Mailchimp?

The primary distinction is that GetResponse specialises on complex marketing automation, whereas Mailchimp is better recognised for mass email marketing. You’ll like GetResponse more once you’ve gained some experience. While many new users begin with Mailchimp, they will soon wish to move to one of the MailChimp alternatives. GetResponse is an excellent choice.

How does GetResponse work?

GetResponse offers a free plan that lets you store up to 500 contacts and gives you access to its essential email marketing features along with the website builder, landing page creators, and signup forms. The paid plans are based on the size of your email list and the features you want to use.

What is the difference between AWeber and GetResponse?

GetResponse ships with around 500 templates, while AWeber has around 700. They also provide templates for landing pages and forms, with GetResponse providing a straightforward landing page creator straight out of the box, complete with a drag-and-drop interface.

Does Amazon use GetResponse?

Using Amazon Payments along with GetResponse allows you to gather your buyers information in a list in your GetResponse account. All customers who complete their order using the Amazon Pay Now button will be added to your GetResponse campaign.

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